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Here’s to past victories and future success: BrickStreet Marketing’s role in the publication of Albion College’s Io Triumphe!
March 3, 2021

As a startup and small business within the community, BrickSteet Marketing has our own set of challenges. One of the biggest is changing the community’s mindset about the power of marketing. One early adapter is Albion College, who has been utilizing marketing as a primary source of growth and completely understands the value of marketing. […]

Content Management Systems
February 24, 2021

A Content Management System (CMS) is a platform where organizations can organize and manage their content. It is designed to handle all the basic infrastructure stuff for you so you can focus on the front end of your website. There are a lot of good content management systems out there. At BrickStreet Marketing, our website […]

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10 tips that will tip you off on whether or not your website is working.
January 27, 2021

In this day and age, it is pretty much impossible to run a business without having a digital presence. But your website must represent more than just a warm body. Your site needs to be optimized, functional, and engaging if you want to attract customers. Unfortunately, there are a lot of websites that miss the […]

A great place to land: tips for creating a successful landing page.
December 30, 2020

You have probably heard a lot of different terms for the concept of a landing page. From a digital perspective, we think of a landing page as a stand-alone page whose purpose is to get visitor traffic to land on this page after clicking on a link. Unlike web pages, which typically have many goals […]

google holiday logo
Marketing Your Logo During The Holidays
November 25, 2020

Your logo is your identity.  Which makes it easy to understand that many companies don’t want to mess with their logo to get clever over the holidays. Even so, many companies with famous logos do modify them to celebrate the holiday season. Google is one that constantly messes with its logo, with a lot of […]

Effective content strategy can help you lure in the best prospects.
October 27, 2020

To make a point about content strategy, let’s take a line from Dr. Seuss: “Black fish, blue fish, old fish, new fish. This one has a little star. This one has a little car. Say! What a lot of fish there are.” Our point? Even Dr. Seuss knew that part of a good content strategy […]

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Digital Marketing: Just (go ahead and) do it.
September 24, 2020

Digital marketing has changed the way that companies all around the world showcase their products and/or services. In today’s digital landscape, companies can connect with their target audience wherever they are. And that creates more engaging interactions. Digital marketing leverages the internet to connect with customers through social engagement, relevant content, and informative analytics. We […]

Knowing your core competencies can lead to your company’s success.
August 18, 2020

From a pure business point of view, some may not see a company’s social responsibility efforts as a core business value. Yet more and more, many people strongly believe that if there is a purpose to a company’s mission and objectives and it helps the greater good, then everybody benefits. Take Salesforce CEO Marc Benioff. […]

Tips on writing good copy.
July 21, 2020

Despite what a designer may tell you, copywriting is one of the most critical elements of marketing and advertising. It’s the words used to get your audience to take action. To achieve that action, a copywriter must hit a persuasive cord to build awareness and create interest, driving customers to buy a particular product or […]

The value of video marketing
June 22, 2020

If you follow our blog or social pages, you know there is a value to video marketing. Actually, it’s something we at BrickStreet Marketing not only love doing but fully believe in. Look around, video dominates. In fact, a recent blog from Hubspot stated that in 2019, global users watched 1.1 billion hours of live […]