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From a pure business point of view, some may not see a company’s social responsibility efforts as a core business value. Yet more and more, many people strongly believe that if there is a purpose to a company’s mission and objectives and it helps the greater good, then everybody benefits. Take Salesforce CEO Marc Benioff. […]
Despite what a designer may tell you, copywriting is one of the most critical elements of marketing and advertising. It’s the words used to get your audience to take action. To achieve that action, a copywriter must hit a persuasive cord to build awareness and create interest, driving customers to buy a particular product or […]
If you follow our blog or social pages, you know there is a value to video marketing. Actually, it’s something we at BrickStreet Marketing not only love doing but fully believe in. Look around, video dominates. In fact, a recent blog from Hubspot stated that in 2019, global users watched 1.1 billion hours of live […]
In the office, we all face challenges to remain focused due to various interruptions. However, with more people working from home due to COVID-19, it’s easy to become your own worst enemy when it comes to distractions. With that in mind, we gathered some tips for all our friends who are finding that working at […]
A Secure Sockets Layer (SSL) certificate provides website authentication and enables an encrypted connection to send sensitive information across the internet to a specific recipient. Having this type of security is important. As information is passed, anyone who sees your information before it reaches the designated server can see your personal information (such as credit […]
Most of us have “inked in” our shopping extravaganza on the day known as Black Friday. But not everyone knows where the term really comes from. Most believe that the term “Black Friday” refers to the day after Thanksgiving being a profitable one as businesses start to sell a lot of merchandise on this day. […]
Your logo is the face of your brand and should reflect some aspect of the brand in terms of values and beliefs. Every time someone visits your website or encounters your brand, they are going to see your logo. Make sure it’s one they remember. Your logo should be simple and clean enough in its […]
What started as a two-man operation to fulfill the needs of a mid-sized manufacturing company has blossomed into a full-service marketing agency. And with that expansion came the necessity to develop a website where we could show our wares, showcase our capabilities and tell our story: The launch of the new BrickStreet Marketing website. And […]