Blog

My name is Steve Ferency.  I am a photographer and videographer for a mid-size marketing agency but am writing this as a photographer, so off goes my agency “hat” for a moment.  Going back to the beginning of that last sentence.  I am a photographer and do consider myself an artist.  I use the medium […]

Originally called Google Adwords, Google Ads is a platform that allows you to advertise and promote your products and services when users search keywords that are associated with what you’re selling. The results of the search will show on a Search Engine Results Page (SERP). Google Ads is a performance-based system that works under a […]

When trying to make the most of your marketing efforts, it’s easy to “picture yourself” saving a few bucks. And if you spent hundreds of dollars on the newest smartphone, you might be thinking about using it for some product photos.  After all, today’s phones have great resolutions. And while a professional photographer would have some […]

So, you are ready to write a blog. Good idea! It’s a great way to help drive traffic to your website and help convert that traffic into real leads. According to Hubspot Marketing, organizations are 13x more likely to see positive ROI by prioritizing blogging. With this in mind, let’s cover some areas to think about […]

As a startup and small business within the community, BrickSteet Marketing has our own set of challenges. One of the biggest is changing the community’s mindset about the power of marketing. One early adapter is Albion College, who has been utilizing marketing as a primary source of growth and completely understands the value of marketing. […]

A Content Management System (CMS) is a platform where organizations can organize and manage their content. It is designed to handle all the basic infrastructure stuff for you so you can focus on the front end of your website. There are a lot of good content management systems out there. At BrickStreet Marketing, our website […]

In this day and age, it is pretty much impossible to run a business without having a digital presence. But your website must represent more than just a warm body. Your site needs to be optimized, functional, and engaging if you want to attract customers. Unfortunately, there are a lot of websites that miss the […]

You have probably heard a lot of different terms for the concept of a landing page. From a digital perspective, we think of a landing page as a stand-alone page whose purpose is to get visitor traffic to land on this page after clicking on a link. Unlike web pages, which typically have many goals […]

Your logo is your identity.  Which makes it easy to understand that many companies don’t want to mess with their logo to get clever over the holidays. Even so, many companies with famous logos do modify them to celebrate the holiday season. Google is one that constantly messes with its logo, with a lot of […]

To make a point about content strategy, let’s take a line from Dr. Seuss: “Black fish, blue fish, old fish, new fish. This one has a little star. This one has a little car. Say! What a lot of fish there are.” Our point? Even Dr. Seuss knew that part of a good content strategy […]