As a startup and small business within the community, BrickSteet Marketing has our own set of challenges. One of the biggest is changing the community’s mindset about the power of marketing.
One early adapter is Albion College, who has been utilizing marketing as a primary source of growth and completely understands the value of marketing. Even in a challenging year like 2020, we had the pleasure to work hand-in-hand with Albion College to develop and produce the iconic Io Triumphe! magazine and Albion College’s 2021 print calendar.
While BrickStreet Marketing is no stranger to large publications, the graphic development that went into the Io Triumphe! project required an extreme level of expertise and organization. A large component of the magazine was the selection of imagery, image manipulation, and the use of cohesive font types and styles throughout every story and graphic.
As the project continued, our collaborative efforts with Albion College began to strengthen. Continuous communication was key for this project to succeed, as Io Triumphe! had always been developed internally. Despite the challenges and pressure, BrickStreet Marketing developed a magazine that received great feedback from staff, alumni, and the Albion community. At 76 pages long and 21,000 copies, it is one of the longest editions developed to date.
As a complementary detail to this successful project, our partnership evolved into a friendship with the staff members. This resulted in an additional project, the 2021 Albion College calendar, as part of an exclusive package made for recognized donors. We’re extremely proud to be part of this edition, one that will become highly memorable as Albion College celebrated the success of its $100 million comprehensive campaign, the appointment of the 17th president, Dr. Mathew Johnson, and adapting to the once-in-a-lifetime crises that spread all around the world.