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The value of video marketing
June 22, 2020

If you follow our blog or social pages, you know there is a value to video marketing. Actually, it’s something we at BrickStreet Marketing not only love doing but fully believe in. Look around, video dominates. In fact, a recent blog from Hubspot stated that in 2019, global users watched 1.1 billion hours of live […]

Five tips to working at home
May 21, 2020

In the office, we all face challenges to remain focused due to various interruptions. However, with more people working from home due to COVID-19, it’s easy to become your own worst enemy when it comes to distractions. With that in mind, we gathered some tips for all our friends who are finding that working at […]

An SSL Certificate primer
April 23, 2020

A Secure Sockets Layer (SSL) certificate provides website authentication and enables an encrypted connection to send sensitive information across the internet to a specific recipient. Having this type of security is important. As information is passed, anyone who sees your information before it reaches the designated server can see your personal information (such as credit […]

Photography Basics for Taking Photos (no, not selfies).
March 17, 2020

We here at BrickStreet Marketing know that having professional photographs taken to build your brand is not always in the budget. With this in mind,  the following “How To” will help in guiding you through the photography basics. 1. Check the settings on your phone if you are using one for photography. Don’t get me […]

Pounce on that bounce: Ways to reduce bounce rates
February 26, 2020

If you have been struggling to increase search traffic to your site because people simply aren’t staying on your site once they get there, you bounce rate is probably too high. That old saying “I’m like Teflon, nothing sticks to me!” is not the mindset you want when it comes to people coming to your […]

Advertising vs Marketing: How They Work Hand in Hand.
February 5, 2020

With all the market saturation and the white noise, any company that wants to be successful needs to develop an overall strategic plan, or marketing strategy. Within that strategy lies the advertising part of things. Successful execution requires both. It’s important to know how they work together, as well as their differences. What Is Marketing? […]

Web designer vs. web developer: what the heck is the difference?
January 10, 2020

Web designers and web developers are both integral parts of building a website. While some smaller shops may have one person do everything, each requires a different skillset, so it is much more common for a company to have a designer and a developer. Think of a floating car: Yeah, it can float, but it’s […]

3 Tips to Making Contact with Your Contact Page.
December 9, 2019

No one would argue the importance of first contact (great movie, BTW) when it comes to your website. What often gets underrated, however, is the importance of another contact: the contact us page on your website. As the bridge between you and your customers, it ranks up there as one of your most important inclusions. […]

A Colorful History of Black Friday
November 20, 2019

Most of us have “inked in” our shopping extravaganza on the day known as Black Friday. But not everyone knows where the term really comes from. Most believe that the term “Black Friday” refers to the day after Thanksgiving being a profitable one as businesses start to sell a lot of merchandise on this day. […]

3 Great Reasons Why Your Company Needs A Blog
October 31, 2019

Compared to the early days when blogs were not much more than a log of internet activity and entries covering a wide range of obscure topics, the prominence of blogs today and what they represent for businesses is night and day. Before we go into all the benefits of what a blog can do for […]