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Digital marketing has changed the way that companies all around the world showcase their products and/or services. In today’s digital landscape, companies can connect with their target audience wherever they are. And that creates more engaging interactions. Digital marketing leverages the internet to connect with customers through social engagement, relevant content, and informative analytics. We […]

From a pure business point of view, some may not see a company’s social responsibility efforts as a core business value. Yet more and more, many people strongly believe that if there is a purpose to a company’s mission and objectives and it helps the greater good, then everybody benefits. Take Salesforce CEO Marc Benioff. […]

Despite what a designer may tell you, copywriting is one of the most critical elements of marketing and advertising. It’s the words used to get your audience to take action. To achieve that action, a copywriter must hit a persuasive cord to build awareness and create interest, driving customers to buy a particular product or […]

If you follow our blog or social pages, you know there is a value to video marketing. Actually, it’s something we at BrickStreet Marketing not only love doing but fully believe in. Look around, video dominates. In fact, a recent blog from Hubspot stated that in 2019, global users watched 1.1 billion hours of live […]

In the office, we all face challenges to remain focused due to various interruptions. However, with more people working from home due to COVID-19, it’s easy to become your own worst enemy when it comes to distractions. With that in mind, we gathered some tips for all our friends who are finding that working at […]

A Secure Sockets Layer (SSL) certificate provides website authentication and enables an encrypted connection to send sensitive information across the internet to a specific recipient. Having this type of security is important. As information is passed, anyone who sees your information before it reaches the designated server can see your personal information (such as credit […]

We here at BrickStreet Marketing know that having professional photographs taken to build your brand is not always in the budget. With this in mind,  the following “How To” will help in guiding you through the photography basics. 1. Check the settings on your phone if you are using one for photography. Don’t get me […]

If you have been struggling to increase search traffic to your site because people simply aren’t staying on your site once they get there, you bounce rate is probably too high. That old saying “I’m like Teflon, nothing sticks to me!” is not the mindset you want when it comes to people coming to your […]

With all the market saturation and the white noise, any company that wants to be successful needs to develop an overall strategic plan, or marketing strategy. Within that strategy lies the advertising part of things. Successful execution requires both. It’s important to know how they work together, as well as their differences. What Is Marketing? […]

Web designers and web developers are both integral parts of building a website. While some smaller shops may have one person do everything, each requires a different skillset, so it is much more common for a company to have a designer and a developer. Think of a floating car: Yeah, it can float, but it’s […]