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Advertising vs Marketing: How They Work Hand in Hand.

February 5, 2020

Categories: Marketing

With all the market saturation and the white noise, any company that wants to be successful needs to develop an overall strategic plan, or marketing strategy. Within that strategy lies the advertising part of things. Successful execution requires both. It’s important to know how they work together, as well as their differences.

What Is Marketing?

Figuring out your audience, determining the channels to reach them and developing the hook that makes your product unique are all part of the marketing aspect. Knowing your audience means knowing how to speak to them to hit that responsive cord.

It’s market research that helps identify your target audience and increases the likelihood of attracting new customers while determining the demand for your products or services.

So, how do you get the word out about your product once you’ve determined demand? This is the promotional aspect and the vehicles you use to let customers know about what you sell. Paid advertising, social media, press releases and blog articles are just some of the ways to accomplish this. And it’s where advertising comes in.

What Is Advertising?

“A” definitely stands for Advertising… and also Action. It’s all the things you create to get your product or service exposed to your audience.

Advertising generates interest in the minds of your customers and can be a vehicle to introduce, relate, or convince, depending on where your customers are in the buyer’s cycle.

While marketing gives you the strategy to convince potential buyers that you have the right product for them, advertising is how you communicate that strategy and influence buying behavior. To do this, advertising must be timely and strategic, and creative positioning should play a lead role.

To be successful in a modern, sometimes oversaturated market, companies must develop a marketing strategy that utilizes advertising to get their product or service to market in an engaging and effective manner.