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Category: Marketing

A proper primer on photo credits
August 22, 2022

My name is Steve Ferency.  I am a photographer and videographer for a mid-size marketing agency but am writing this as a photographer, so off goes my agency “hat” for a moment.  Going back to the beginning of that last sentence.  I am a photographer and do consider myself an artist.  I use the medium […]

Dipping Your Toe Into Google AdWords.
July 1, 2021

Originally called Google Adwords, Google Ads is a platform that allows you to advertise and promote your products and services when users search keywords that are associated with what you’re selling. The results of the search will show on a Search Engine Results Page (SERP). Google Ads is a performance-based system that works under a […]

Effective content strategy can help you lure in the best prospects.
October 27, 2020

To make a point about content strategy, let’s take a line from Dr. Seuss: “Black fish, blue fish, old fish, new fish. This one has a little star. This one has a little car. Say! What a lot of fish there are.” Our point? Even Dr. Seuss knew that part of a good content strategy […]

Advertising vs Marketing: How They Work Hand in Hand.
February 5, 2020

With all the market saturation and the white noise, any company that wants to be successful needs to develop an overall strategic plan, or marketing strategy. Within that strategy lies the advertising part of things. Successful execution requires both. It’s important to know how they work together, as well as their differences. What Is Marketing? […]

Web designer vs. web developer: what the heck is the difference?
January 10, 2020

Web designers and web developers are both integral parts of building a website. While some smaller shops may have one person do everything, each requires a different skillset, so it is much more common for a company to have a designer and a developer. Think of a floating car: Yeah, it can float, but it’s […]

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The Importance of a Memorable Logo
October 1, 2019

Your logo is the face of your brand and should reflect some aspect of the brand in terms of values and beliefs. Every time someone visits your website or encounters your brand, they are going to see your logo. Make sure it’s one they remember. Your logo should be simple and clean enough in its […]

Defining Your Marketing Objectives
February 21, 2019

Whether it’s a marketing plan or a marriage proposal, achieving long-term success starts with a good idea of what you are getting yourself into. The more work you put in at the start, the better your chances of seeing your dreams come true. Of course, determining what your objective is can be the biggest obstacle. […]