Digital marketing has changed the way that companies all around the world showcase their products and/or services. In today’s digital landscape, companies can connect with their target audience wherever they are. And that creates more engaging interactions.
Digital marketing leverages the internet to connect with customers through social engagement, relevant content, and informative analytics. We are at a time where the use of digital marketing has never been more important. Its relevance stretches far beyond the potential reach: affordability is also a major factor — especially when comes to small businesses.
Capitalizing on this scalability and affordability of digital marketing is a must for all companies no matter what your size. There are numerous platforms that companies can use to post their digital media for consumption by potential customers.
SEO, blogs, and social media are examples where you can create good content without breaking the bank. For Search Engine Optimization (SEO) identifying appropriate keywords is essential. Using tools like Google’s keyword planner can help you identify the right words to incorporate into your blogs. This results in higher rankings on Google search results, and helps more people find their way to your website.
Facebook still rules
Social postings are also important, especially for small companies that don’t yet have a website and are primarily relying on their Facebook pages to get information out there quickly and cost-effectively. Although there can be many platforms where your audience may hang out, Facebook is still king. According to statista.com, there were more than 2.7 billion users on Facebook in the second quarter of 2020, making it the biggest social network worldwide.
Is your focus B2B or B2C?
For business-to-business marketers, digital efforts will more likely be focused on online lead generation, with the goal of funneling prospective customers to talk to a salesperson. For those going from business to consumer, the goal is to generate web traffic to buy products and services.
As a small and nimble marketing firm, BrickStreet Marketing understands how digital media marketing can be best utilized by our clients. We work with small and large companies alike to develop digital media content based on their unique needs.
If you’re interested in further discussing how BrickStreet Marketing can help you with your digital marketing efforts, contact us today!
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