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Effective content strategy can help you lure in the best prospects.
October 27, 2020

To make a point about content strategy, let’s take a line from Dr. Seuss: “Black fish, blue fish, old fish, new fish. This one has a little star. This one has a little car. Say! What a lot of fish there are.” Our point? Even Dr. Seuss knew that part of a good content strategy […]

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Digital Marketing: Just (go ahead and) do it.
September 24, 2020

Digital marketing has changed the way that companies all around the world showcase their products and/or services. In today’s digital landscape, companies can connect with their target audience wherever they are. And that creates more engaging interactions. Digital marketing leverages the internet to connect with customers through social engagement, relevant content, and informative analytics. We […]

Knowing your core competencies can lead to your company’s success.
August 18, 2020

From a pure business point of view, some may not see a company’s social responsibility efforts as a core business value. Yet more and more, many people strongly believe that if there is a purpose to a company’s mission and objectives and it helps the greater good, then everybody benefits. Take Salesforce CEO Marc Benioff. […]

Tips on writing good copy.
July 21, 2020

Despite what a designer may tell you, copywriting is one of the most critical elements of marketing and advertising. It’s the words used to get your audience to take action. To achieve that action, a copywriter must hit a persuasive cord to build awareness and create interest, driving customers to buy a particular product or […]

The value of video marketing
June 22, 2020

If you follow our blog or social pages, you know there is a value to video marketing. Actually, it’s something we at BrickStreet Marketing not only love doing but fully believe in. Look around, video dominates. In fact, a recent blog from Hubspot stated that in 2019, global users watched 1.1 billion hours of live […]

Five tips to working at home
May 21, 2020

In the office, we all face challenges to remain focused due to various interruptions. However, with more people working from home due to COVID-19, it’s easy to become your own worst enemy when it comes to distractions. With that in mind, we gathered some tips for all our friends who are finding that working at […]

An SSL Certificate primer
April 23, 2020

A Secure Sockets Layer (SSL) certificate provides website authentication and enables an encrypted connection to send sensitive information across the internet to a specific recipient. Having this type of security is important. As information is passed, anyone who sees your information before it reaches the designated server can see your personal information (such as credit […]

Photography Basics for Taking Photos (no, not selfies).
March 17, 2020

We here at BrickStreet Marketing know that having professional photographs taken to build your brand is not always in the budget. With this in mind,  the following “How To” will help in guiding you through the photography basics. 1. Check the settings on your phone if you are using one for photography. Don’t get me […]

Pounce on that bounce: Ways to reduce bounce rates
February 26, 2020

If you have been struggling to increase search traffic to your site because people simply aren’t staying on your site once they get there, you bounce rate is probably too high. That old saying “I’m like Teflon, nothing sticks to me!” is not the mindset you want when it comes to people coming to your […]

Advertising vs Marketing: How They Work Hand in Hand.
February 5, 2020

With all the market saturation and the white noise, any company that wants to be successful needs to develop an overall strategic plan, or marketing strategy. Within that strategy lies the advertising part of things. Successful execution requires both. It’s important to know how they work together, as well as their differences. What Is Marketing? […]