Blog

No one would argue the importance of first contact (great movie, BTW) when it comes to your website. What often gets underrated, however, is the importance of another contact: the contact us page on your website. As the bridge between you and your customers, it ranks up there as one of your most important inclusions. […]

Most of us have “inked in” our shopping extravaganza on the day known as Black Friday. But not everyone knows where the term really comes from. Most believe that the term “Black Friday” refers to the day after Thanksgiving being a profitable one as businesses start to sell a lot of merchandise on this day. […]

Compared to the early days when blogs were not much more than a log of internet activity and entries covering a wide range of obscure topics, the prominence of blogs today and what they represent for businesses is night and day. Before we go into all the benefits of what a blog can do for […]

Your logo is the face of your brand and should reflect some aspect of the brand in terms of values and beliefs. Every time someone visits your website or encounters your brand, they are going to see your logo. Make sure it’s one they remember. Your logo should be simple and clean enough in its […]

Websites are a substantial but necessary investment, and you obviously want your site to be a success. Of course, you can’t simply plop in a new website and POOF! instant success. Having a great design and marketing firm (ahem, say, BrickStreet Marketing) is very important. A study done by Stanford University determined that people quickly […]

We’ve talked about website relevance, and writing blogs to help optimize your website is one big part of it. Of course, it doesn’t end there. Your blog should also be pertinent, compelling, and well-written so people will want to read it. And you need a platform so you can post your blog in the first […]

In this day and age, it is pretty much impossible to run a business without having a digital presence. But your website must represent more than just a warm body. Your website needs to be optimized, functional, and engaging if you want to attract customers. Unfortunately, there are a lot of websites that miss the […]

For any e-commerce business, conversions are essential to generate sales. But before you can convert leads into customers, you first need to generate traffic. An excellent way to get that inbound traffic moving along to optimize your landing page through Search Engine Optimization (SEO). An excellent example of explaining SEO and what constitutes good SEO […]

Website optimization is all about getting people to check out your website. And this requires some strategy around organizing your content to increase your accessibility and improving the chances that your website will be indexed by search engines. There are a number of factors to consider to help you with your search engine optimization (SEO). You […]

Whether it’s a marketing plan or a marriage proposal, achieving long-term success starts with a good idea of what you are getting yourself into. The more work you put in at the start, the better your chances of seeing your dreams come true. Of course, determining what your objective is can be the biggest obstacle. […]