Compared to the early days when blogs were not much more than a log of internet activity and entries covering a wide range of obscure topics, the prominence of blogs today and what they represent for businesses is night and day.
Before we go into all the benefits of what a blog can do for your company, here’s a quick fact: In the State of Inbound 2018 reported by HubSpot, they noted that businesses using blogs as part of their content marketing mix get 67% more leads than those who don’t.
Suffice to say that there are many good reasons for a company to consistently post blogs, whether they write it themselves or hire a professional writer to do it.
One great reason is that it can increase your search engine traffic. There is a great fishing metaphor to explain this: the more lines you have in the water, the more chances that you are going to catch a fish.
So, the more bait (good content) you regularly add to your site, the more pages from your domain will be indexed in search engines. And the more blog posts you write, the more chances you’ll hook your target market.
Blogging is also a good way to support your social media posts
By supporting your social media initiatives with the great blog post you have, you’re giving yourself another outlet to promote your brand. Because every blog you post is content that people can share on social networks. Not to mention that you’re also enriching your followers’ experience with highly relevant, topical information. Without a blog to promote on social, you’re missing an opportunity to drive high-quality engagement with your audience.
Not to mention, you’ll pick up some credibility points
A good business blog answers common questions your leads and customers have, and many people use blogs to find out more about a company. Think of it as another way of advertising. If your customers are making informed decisions based on your blog, it’ll help establish you as an authority in their eyes. This is especially true if they’re coming to a purchase decision.
There are many benefits to including blogging in your marketing strategy. It can increase your business, promote your brand, and improve your relationship with customers. What’s not to like… And what’s keeping you from starting that blog post today!increasing search engine traffic • supporting your social media • the benefits of blogging