So, you are ready to write a blog. Good idea! It’s a great way to help drive traffic to your website and help convert that traffic into real leads. According to Hubspot Marketing, organizations are 13x more likely to see positive ROI by prioritizing blogging.
With this in mind, let’s cover some areas to think about before you start clicking those keys.
Writing blogs will bring you fame and fortune beyond your wildest dreams!
Ok, that may be a wee bit of an exaggeration. The point is that you want to grab the reader’s attention. If you lose the reader in your introduction or first paragraph, they will stop reading before you have a chance to make your point. There are a number of ways you can keep them reading. These include:
- Tell a story
- Start with a quote
- Address a problem that needs solving
- Capture their interest with a compelling fact or statistic.
Using one of these methods is a great way to establish your introduction. This is the key section that determines whether your audience is going to take a journey with you or not.
It also helps to create an outline for your blog before you start writing. This can help you organize your thoughts and help the post flow better. And if you find yourself struggling with your introduction, then start working on the meat of your post first. Once that is done, you will probably have a better idea of how you want to set your blog up.
Practice makes perfect.
If you are not used to writing, it can make it harder to get in the groove. However, like most skills, writing becomes easier and more natural the more you do it. And remember, you are not writing a term paper. The more conversational you are in your writing, the more people are going to want to read it. Besides, why relive those unpleasant experiences of writing a school paper in the first place! 
You should also spend time editing and proofing your writing after you have finished. Fix any typos, and make sure you have the right their/there, etc. Then, after you have the blog written and proofed, read it out aloud. That way, if it sounds awkward, it will probably sound off for your audience as well. This will really help with making sure your transitions from one paragraph to another follow smoothly.
In the end, writing a blog will help establish you as a subject matter expert. And, as mentioned, help you realize an increased ROI. So get writing!
If you’re still not sure if you want to become a blogger, then give BrickStreet Marketing a call at 517-680-7957, or email us at info@brickstreetmarketing.com We’re happy to help.
better blog writing • tips on writing a blog
