From a pure business point of view, some may not see a company’s social responsibility efforts as a core business value. Yet more and more, many people strongly believe that if there is a purpose to a company’s mission and objectives and it helps the greater good, then everybody benefits.
Take Salesforce CEO Marc Benioff. He believes that if a company takes a stand to benefit society, there is a high probability that employees will more easily demonstrate purpose in their roles at work, become engaged, and inevitably add to their own sense of purpose.
Educated and engaged.
Being engaged with a sense of knowledge and purpose is indeed a defining capability that can set you apart from the competition. If you can envision the bigger picture and how your daily routine fits into it, your job gives you more meaning, and you will be happier. https://www.forbes.com/sites/rodgerdeanduncan/2018/09/11/the-why-of-work-purpose-and-meaning-really-do-matter/#1c31d71668e1
Knowing where you stand also lets you define your own core competencies. It helps you sharpen the skills you have while identifying the things you need to work on. The better you are at what you do and know the purpose of what you do, the more you will contribute to the business overall. And that’s what separates you from your competition.
What are the core competencies of your business? Indeed for employers offers some examples:
- Superior quality control
- Standardization
- Buying power
- Customer service
- Forward-thinking
- Quality
- Reliability
- Innovation
- Flexibility
- Superior online presence
- Customer targeting
- Content delivery
- Product development
Everyone should care about personal core competencies. And here’s why.
If your competencies are not unique and are something that everyone else has, then you will not stand out. For your company, a commonplace competency does not translate into a compelling product. It means your company will get less for your product, you’ll get less for your perceived value, and you’ll probably be less engaged, which can lead to a weakened sense of purpose.
Make a difference. Great core competencies are rewarding for you, for those you work for, and for the world in general.
