We’ve talked about website relevance, and writing blogs to help optimize your website is one big part of it. Of course, it doesn’t end there. Your blog should also be pertinent, compelling, and well-written so people will want to read it. And you need a platform so you can post your blog in the first place.
There are options out there, and wpbeginner offers some pros and cons of the tops ones. But a popular one you’ll hear is WordPress. WordPress.org is the platform BrickStreet Marketing uses for our blogs and it is what we are going to base most of our examples on.
WordPress.org is easy to use and has a lot of customization options. You can also take advantage of free plugins for added functionality. You can also use your own custom domain name for your website’s URL.
One thing to note is whether you are talking about WordPress.org or WordPress.com. The difference depends on who is hosting your website. WordPress.org has free WordPress software that you can download and install on your own web server. But since you have to have a hosting service anyway, the one you pick usually has a setup where in a few clicks you’ll have WordPress installed. WordPress.com takes care of the hosting for you. However, you do have to pay for anything above basic website functionality, and you are limited to available plugins.
A few keystrokes to get better keywords
As always, choosing the right keywords is essential to ensuring success in your SEO efforts to get more traffic to your website. Here’s one way to get the process going: come up with some topics you think are relevant. Once you have your list, you can refine it to determine which ones can be cultivated into some specific keywords. If you aren’t sure of their relevance, there are keyword tools out there that can help.
Once you’ve developed a list of keywords that your users are interested in (based on the search engine data) you need to pick one for your keyword or phrase.
WordPress has a plugin called Yoast SEO that lets you set the focus keyword in your article’s SEO settings. It allows you to see how effectively you have used it in your article.
Are you an expert yet?
Once you have some blogs under your belt, It can be easy to have the “out of sight, out of mind” approach. But you should always go back to the blogs you’ve posted and add links to your newer posts. This is another great way to improve your rankings.
blogging platforms • word press
