Mitchell Golf is a premier manufacturer of proprietary golf club measuring tools and a fixture on PGA and LPGA tours worldwide. Mitchell Golf wanted an agency that could promote their brand in a highly approachable yet professional way to maintain the level of integrity that Mitchell Golf has built over the years.
Mitchell Golf utilized the full marketing capabilities of BrickStreet Marketing to great success. An engaging and informative video was produced to highlight their capabilities as well as product-specific campaigns featuring highlighted products and special classes or events. In addition, a monthly newsletter was developed filled with industry related articles, as well as tips, news, and product information that tied back to informative weekly blogs.
As an essential hub of their marketing efforts, a website was built from the ground up. Designed to be engaging and easy to navigate, the website contains industry resources geared to the golf professional, an online catalog, blogs, and detailed product information complete with custom product photography. The site was also SEO optimized to rank higher in Google search results to drive more customers to the Mitchell Golf website.