408 S Superior St., Albion, MI 49224 | 517-680-7957
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Conceptual Innovations

The original site was a bit dated and static, so one of the first considerations was to design a website that was easier to read and that would flow better. There also wasn’t a clear path for potential customers to follow along the sales funnel. Colors were chosen that would be easily identified throughout the website, such as a bright color for the CTA buttons. The new site features two contact forms, allowing potential customers to submit information on their project and even upload project files in order to receive a quote. Specific areas of expertise were also identified and given more real estate to better reflect the current direction of Conceptual Innovations as it has grown and evolved. Videos showing products in action were also incorporated and highlighted in the new layout which helped to increase engagement.

Website Design/Development


Logo Development