Albion Electric Inc. (AEI) was an established company with a great reputation who needed to update their website in several areas. A new logo was first developed to set the identity for AEI and provide a springboard to explore new design elements. The site’s content was also rewritten to eliminate any redundancy and provide a more compelling CTA while giving each page its own identity and purpose.
BrickStreet Marketing also worked thoroughly on the back end, creating a new hosting plan that was more economical for AEI and better suited to handle their requirements. An SSL certificate was also installed to help encrypt sensitive information while helping to promote AEI’s ranking position and increase consumer confidence.