Website optimization is all about getting people to check out your website. And this requires some strategy around organizing your content to increase your accessibility and improving the chances that your website will be indexed by search engines.
There are a number of factors to consider to help you with your search engine optimization (SEO). You want to be sure that your site is easily viewable across all platforms, whether it’s a laptop, tablet or phone. You also want to be cognizant of your bounce rate, which is the number of people who visit your page but don’t stay. Successful website optimization also will give you higher relevancy, or what page (first page, second page, etc.) you land on. Because once you get past that first page, your chances of being discovered are slim.
1. Do your keyword research.
If what you’re putting out there is not what people are searching for, no amount of optimization will help your rankings or your bottom line. Neil Patel, owner of Crazy Egg and web guru, has a great blog that talks about the 9 bests free keyword research tools for startups.
2. Test your website’s speed.
Another good practice is using a website speed test tool to analyze the overall speed on your website. For example, Google PageSpeed Insights is a website speed test tool that
grades your website on a scale of 1 – 100. The higher the number the better optimized your site is. Anything above 85 indicates that your website is performing well.
3. Decrease page load speeds.
Website optimization can also be connected to improving the site speed and site performance also connected to website optimization regarding whether or not people to your site perform a required action. Poor website performance, such as latency or slow page speeds, discourage visitors from taking action because they can’t navigate your website in a timely manner.
4. Reduce your website bounce rate
Your website bounce rate is what percent of people left your website without visiting more than one page. In general, the lower your bounce rate, the better. Check your keywords to see which ones are driving your traffic. Exit rate is different than bounce rate. Exit rate is the people who left your site from the page, but they might have viewed more than one page during their session.
5. Make your site mobile friendly
Mobile users have different priorities than desktop users and there are a lot of them. Due to the format, mobile users usually want information in quick and easy chunks. These types of uses also tend to be impulse buyers, so making your site easy and intuitive to navigate will help attract more users who make decisions on the fly.
When your website isn’t found by search engines, that hurts your business. These tips can help you increase your site’s relevance and move it up in the rankings. With its ability to generate more quality traffic to your website at a relatively low cost, search engine optimization should be is an essential part of your strategy.
mobile friendly • search engine optimization • website optimization
